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GRADUATION EXPO '23 and OPEN DAY

Graduation expo 2023 x GLUE design route 14-17 September.

Open day 7 October 2023.

More info
Bachelor
Admission Investment

Bachelor of Arts All-round Creative Concept Developer in Trend Forecasting, Styling en Art Direction

FOUNDATION FOR A CAREER IN THE CREATIVE INDUSTRY

Soon, no one will be able to ignore you. In our full-time Bachelor of Arts, we train you to become an all-round creative concept developer who can work in demanding sectors such as fashion, interior, food, retail and hospitality. We base concepts on trend research for a solid foundation for solving professional and social issues.

Artemis excels in the link between creativity and business. You get inspiring, up-to-date theory lessons, but above all, you learn from experienced practical lecturers what the business community expects of you. You then get to apply it to the best internships or case studies. The course programme is taught in Dutch. Students who's first language is not Dutch will need at least CEF level - B1/B2.

We understand if you have any questions. Ask your question here, call us on 020-6895100 or attend one of our open days.


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Programme structure

WHAT DO YOU EXCEL AT?

In the first two years, you will learn to develop all-round concepts by researching, conceptualising, creating and communicating. With this unique Artemis approach, you will develop creative concepts that connect with people (the target group), the market (the company) and society. In this way, we create social relevance and awareness.

From year three onwards, you will devote yourself to a particular focus area. During this second phase, you will discover what you excel at with a clear style of your own.

Trend forecasting
Styling
Art direction

Trend forecasting

Learn to be ahead of the world

In the trend forecasting differentiation, you learn to develop, substantiate and visualise visions of the future. Based on the identified opportunities, needs or problems, you develop innovative concepts and forecasts for, for example, fashion, retail, events, food and interior. Trend research is crucial for the business community. Recognising trends, identifying opportunities and making the right forecasts can make or break success. As a trend researcher, you are an imaginer of what people, the market and society will look like in the future. The focus of trend forecasting is on research.

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Read more about the trend forecasting course from our teacher Antoinette van den Berg.
→ Read the trend story

Styling

Create what the market demands now

With the Styling differentiation, you respond to the developments that are important for companies in the near future. What do people, the market and society want to see? What can't you ignore as a company? Based on these insights, you will learn to look at existing products and spaces from a new perspective. You become the stylist of products, spaces and materials. The focus of styling is on creating and visualising.

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Pim Diepeveen
Read how Oscar works as a stylist in Milan.
→ To Alumni Oscar Aliev

Art direction

LEARN TO TAKE PEOPLE ALONG IN A STORY

In the Art Direction differentiation, you will (re)brand and position brands based on an insight. You are the visual storyteller of transmedia concepts that respond to the needs of people, the market and society. You skillfully switch between different disciplines and are ultimately responsible for the process and concept. The emphasis in art direction is on visualising and communicating.

LEARN TO TAKE PEOPLE ALONG IN A STORY

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Isabelle Rabeling
Read the story of art director Celine Vos.
→ Read the story

In four clear steps to your final goal

The professional practice orientation of the programme is a spearhead of Artemis Academy and aims
to train you to become an all-round conceptual designer with vision and with entrepreneurial and inquisitive qualities.

orientating > exploring > differentiating > positioning

Jaar 01

Orientating

The first year is dedicated to orientation on all differentiations. With both practical and theoretical knowledge and skills, you are also introduced to studying at a college. You learn to research, think and act creatively, experiment and make mistakes. All to master concept development and creation. You will discover your passion, and strengths and learn to reflect on your own work (process) and the work of fellow students.

Jaar 02

Exploring

In year two, you learn everything about the creative field. You develop a practice-oriented professional attitude in a team. In this phase, all subjects are interlinked, focusing on one overarching assignment from the business world or a socially relevant issue. Companies are directly involved for practical projects and best practices. In the second half of the year, you decide which differentiation you will focus on: trend forecasting, styling or art direction.

Jaar 03

Differentiating

The third year is all about differentiation. Your focus now becomes increasingly clear. Based on your differentiation, you look for a practical internship that suits you. In this phase, you will experience the business world and apply your knowledge and skills together with the internship partner. You begin to form a vision, identify opportunities and become increasingly entrepreneurial.

Jaar 04

Positioning

In the final year, you will position yourself as an entry-level professional. You graduate in the chosen focus area: trend forecasting, styling or art direction. For your final examination, you will formulate your own research and design questions and work on complex issues. By this time, you will be able to make independent choices and work based on equal interaction between student, coach and stakeholders. You can now fully utilise your abilities and opportunities.