Bachelor of Arts Creative Concept Developer in Trend Forecasting, Art Direction, Styling & Design
THE FOUNDATION FOR YOUR FUTURE IN THE CREATIVE INDUSTRY
Artemis is the only internationally recognised, small-scale Bachelor of Arts where Trend Forecasting, Art Direction and Styling & Design come together. Here, you'll find the space to develop your creative voice while working closely with leading professionals from the creative industry.
The world doesn't need more creatives who follow trends. It needs creatives who create them. At Artemis, you'll become a Concept Creative. Someone who spots change before others do, understands why it matters, and transforms insights into ideas that shape the future.
You'll learn how to identify emerging trends before they become mainstream. You'll develop concepts that inspire brands, products, spaces and experiences. Through Art Direction, you'll learn to give creative direction. Through Styling & Design, you'll learn to bring ideas to life. Every decision is grounded in strong trend forecasting and strategic research.
Because a great concept is only the beginning. The real magic happens when an idea becomes visible, tangible and meaningful. That's what a Concept Creative does. Throughout the programme, you'll develop your own creative vision where aesthetics, craftsmanship and AI work together. With a deep understanding of cultural and societal change, you'll learn how to transform research into compelling concepts, visual identities, branding and design.
Your skills can be applied across a wide range of creative fields, including fashion, media, interior design, retail, hospitality, culture, events and brand experiences. Our graduates go on to work as Art Directors, Creative Directors, Stylists, Experience Designers, Visual Designers, Product Designers, Spatial Designers and Creative Strategists at leading organisations across the creative industry.
Whatever path you choose, you'll always be a Concept Creative. Because today's creative industry is looking for people who think beyond a single discipline. Professionals who understand change, create meaning and turn ideas into the world of tomorrow.
Have a question? We'd love to hear from you. Get in touch by email or, give us a call on +31 (0)20 689 5100, join one of our Open Days, or book a personal tour of the academy.
Programme structure
ONE DEGREE, THREE AREAS OF EXPERTISE
Over four years, you'll challenge yourself, grow your creative confidence, and develop the skills to shape the future.
At Artemis, you'll learn how to develop creative concepts by researching, visualising, designing and communicating ideas. Through our unique approach, you'll transform insights into concepts that create meaningful impact on people, brands and society.
During the first two years, you'll explore the different disciplines within the creative industry and discover where your strengths and interests lie. You'll build a solid foundation in Trend Forecasting, Art Direction, and Styling & Design while developing your own creative perspective.
From the third year onwards, you'll specialise in the area that suits you best. Whether you're passionate about identifying emerging trends, designing meaningful experiences through Styling & Design, or bringing concepts to life through Art Direction, you'll deepen your expertise and develop your own creative signature.
By the time you graduate, you'll be a confident Concept Creative, ready to shape the future of the creative industry.
Trend forecasting
Learn to be ahead of the world
In the trend forecasting differentiation, you learn to develop, substantiate and visualise visions of the future. Based on the identified opportunities, needs or problems, you develop innovative concepts and forecasts for, for example, fashion, retail, events, food and interior. Trend research is crucial for the creative community. Recognising trends, identifying opportunities and making the right forecasts can make or break success. As a trend researcher, you are an imaginer of what people, the market and society will look like in the future. The focus of trend forecasting is on research.
Art direction
LEARN TO TAKE PEOPLE ALONG IN A STORY
As an Art Director, you'll shape the visual direction of creative concepts and translate ideas into distinctive and consistent visual languages. You'll work on branding, campaigns and visual communication, ensuring every detail supports the concept—from strategy to execution. You'll learn how to develop concepts, apply visual storytelling, build brand identities and create meaningful visual experiences. Art Directors connect people, brands and society by turning ideas into stories that inspire, engage and make an impact. Within the Art Direction pathway, you'll focus on visual communication, storytelling and the translation of concepts into powerful and cohesive visual identities.
Below are two examples of student projects. In collaboration with Dentsu Creative and the City of Amsterdam, Artemis developed a creative challenge focused on urban safety and litter in public spaces. In response, student Juliette Lammerts created the EVA Alert, while Lorin van Dompselaar developed a campaign promoting cleaner parks. Both concepts have since been brought to life as real-world initiatives.
Styling
Create what the market demands now
Why are some products, spaces and experiences instantly appealing? Why do certain colours, materials and forms evoke emotion before we've even put it into words? Within Styling & Design, you'll learn how aesthetics shape perception. You'll work with colour, form, materials, texture, pattern and composition, while exploring how light, scent, sound and other sensory elements influence the way people experience the world around them. You'll translate concepts into products, spaces and experiences that do more than look beautiful. They communicate a clear identity, evoke emotion and create meaningful connections between people, brands and environments.
The focus lies in shaping aesthetics and experiences that come together in a distinctive and memorable identity.
Create what the market demands now
Register
FIRST STEPS TOWARDS A CREATIVE CAREER
We are curious about your motivation, and would like to see how you think and work. Talent is important, but for us your drive is just as valuable. That is why we ask you to do an assignment.
That way we can discover together whether we are on the same creative wavelength ad if there is a match!
SAFETY OF A SMALL, INTIMATE SCHOOL
The small scale makes it easy to connect with others. Everyone is open and helpful at this beautiful location in the heart of Amsterdam.
Alumni network
PART OF SOMETHING BIGGER
Our alumni work in the most inspiring and varied places in the creative industry. Wondering where you might end up someday? Read more about how our alumni experience the study programme, internships and their current work.
