From academy to practice
About the balance between creativity and applicability
The transition from Artemis to practice is a transition from creative freedom to making it applicable. From completely creative to a balance between creative and commercial. Sometimes this takes some getting used to, sometimes this gives the feeling of a step backwards, but it is above all: the stepping stone to further development and growth. Alumnus Celine Vos about her experiences: 'In my job, I do keep pushing those creative boundaries to be innovative and not fall into clichés, that has been my philosophy since I was at the academy.’
During my studies, I did an internship at Crisp Sheets and I was able to stay on there; now I am permanently employed here as an Art Director. During my internship, I already experienced the difference between Artemis and the practice; the academy focuses on aesthetics, whereas at companies you have to deal with more frameworks. I had to give up a lot of creative freedom to make the work usable. The balance is also different, there is a commercial interest. At first, I found this difficult, compared to having so much freedom this felt like a step backwards; from design-related designing to content-related for social media, in my case. Here, I did push the creative boundaries to be able to present the brand in a unique and distinctive way. Luckily, I was given this freedom.
Nicely packaged message
In my current role, I try to pay attention to the message and the appearance in everything I do. Crisp Sheets' message is: 'We spend a quarter of our lives in bed. We believe that a bed should be the focal point of your bedroom; a reflection of your taste and personality with the comfort of a freshly made bed.' So I recently designed new packaging based on the idea that receiving your new bed linen should be a gift. And it comes with a guide to creating a dream bedroom and information on a healthy sleep routine. The image is also slightly different: no tightly made beds, but as it often looks at everyone's home in real life. But also bed linen in a dreamy setting, like in nature, which breathes tranquillity. This is how I try to give beauty a deeper layer and meaning.
Artemis students are all-round
Within Artemis I was in my element, I enjoyed it, I could put everything into it; I was challenged and developed my own style. The study is broad, you are trained to become all-round and that ensures that you can join a company in many positions. This is also an excellent opportunity for companies. This is what my colleagues at Crisp Sheets endorse: 'Artemis students are driven, initiating and excellent at conceptual thinking and creating.’
Celine Vos  graduated from Artemis in 2021 and works as Art Director at Crisp Sheets.
PART OF SOMETHING BIGGER
Our alumni work in the most inspiring and varied places in the creative industry. Wondering where you might end up someday? Read more about how our alumni experience the study programme, internships and their current work.
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