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START YOUR CREATIVE FUTURE IN SEPTEMBER

A few spots have opened up for our Bachelor of Arts program. Sign up to begin your creative journey with us!

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Student work

Rose Recourt

AMSTERDAM, OOG IN OOG

Amsterdam telt 180 nationaliteiten en staat bekend om haar inclusieve karakter. Toch heeft 46% van de Amsterdammers discriminatie op basis van afkomst ervaren. Om van Amsterdam een inclusieve omgeving te maken waar iedereen zich thuis voelt, ongeacht achtergrond, is de campagne Amsterdam, Oog in Oog gelanceerd, in samenwerking met de Gemeente Amsterdam.

De kernboodschap van de campagne is bewustwording en empathie door samenhorigheid te benadrukken. Ogen symboliseren waarneming en verbinding. Door elkaar te zien en te begrijpen, streven we ernaar discriminatie te verminderen en het thuisgevoel in Amsterdam voor iedereen te bevorderen.