In the first week we dive into the world of visual storytelling. What makes a story visually powerful? You learn how to use different images to convey emotions and stories. We explore original visual stories and create inspiring mood boards. As a creative exercise you collect visual sources of inspiration and develop a mood board for a brand or story from your own professional context.

This week is all about composition and the use of storyboards. You will learn how images relate to each other and how you can use the impact of images to tell a story. We will explore techniques to create new images by combining existing images (image manipulation). You will discover the added value of a storyboard for developing a visual story. In the creative exercise you will learn how to tell a powerful story to a specific target group in one composite image.

Colour is an essential part of visual storytelling. This week we explore the meanings of colours and their impact on conveying emotions in images. How do you translate elements such as emotion, smell and sound into visual components? We discuss the influence of colour on target groups and brands, and how you can use colour to reinforce a message. In a creative exercise you develop a visual story that communicates a powerful message, based on one specific colour.

This week we will explore the aesthetic aspects of image use. What does socially responsible image use mean? How does your choice of images influence the target group? We will discuss the role of images in social media and the zeitgeist. You will work on a creative exercise in which you create a suitable visual story for a chosen target group.

Typography plays a crucial role in enhancing visual language. This week, you will learn about the function of typefaces and how to use graphic design to strengthen your visual storytelling. You will develop your own typography and apply it within your visual language. In the creative exercise, you will create a visual story that is powerfully supported by appropriate typography.

This week, you’ll explore various digital tools for editing and manipulating images. What is the role of layers in an image? How do you bring movement to your visuals, transitioning from 2D to 3D? We’ll learn how to create compelling (moving) visual stories using tools like Photoshop and AI, and experiment with their possibilities.

This week focuses on mixed media. We explore how to move from 2D to 3D and develop a moving visual story. The power of stop motion and GIFs will be covered, along with combining animation, existing imagery, and video. In the creative exercise, you will create an applied visual story using mixed media, drawing from your own professional context.

In the final week of the course, it’s time to present your creations. You’ll learn how to effectively pitch your own visual story and get the opportunity to receive feedback from fellow students and instructors. This is your chance to let your visual concepts shine!