In week 1, you’ll dive into the history and context of the client through a fictional assignment, laying the groundwork for a well-founded concept through research. Based on this research, a narrative or storyline—a coherent story—is developed to give meaning to the subject.

In week 2, you’ll gather mood boards for each space or component based on the developed narrative/storyline. The focus is on aesthetic elements such as materials, colors, shapes, and textures, as well as furniture and lighting. You’ll bring together all the essential elements needed to communicate your concept visually in a powerful way. Hands-on examples will be covered.

In week 3, the focus shifts to further refining your collected imagery. When specific visual elements cannot be found—either physically or online—you’ll learn how to use AI to create your own custom mood images. This technique opens up new possibilities for generating distinctive and inspiring ideas based on your concept, which can then be integrated into your design.

The focus is on translating the conceptual story into a compelling and visually strong presentation. You’ll explore how to build a narrative in a logical way and how to effectively communicate it through visual presentation. Digital mood boards will be created, addressing both content and technical execution. All collected aesthetic elements—from materials and colors to shapes and textures—will be integrated into a cohesive presentation that powerfully conveys the essence of the concept.

You’ll dive deeper into various visualization methods to bring concepts to life in a convincing way. Photoshop and AI will be used in hands-on sessions to practice different visualization techniques, with special focus on the impact of shadow and light. By experimenting with contrast, depth, and atmosphere, you’ll explore how these elements contribute to creating a powerful and realistic visual representation.

A practical hands-on session in which spatial experience is translated into a digital visualization. Using either hand-drawn or digital sketch designs as a starting point, you’ll work with advanced Photoshop tools to accurately visualize perspective, materiality, and atmosphere. The focus is on enhancing spatial impact and refining details to create a convincing and polished presentation.

This week focuses on refining and bringing the spatial experience to life. Guided by an expert, you’ll further develop your digital visualization using Photoshop and, where relevant, AI—optimizing light, texture, and detail for the most impactful presentation possible. In the next step, you’ll add dynamism to the space by incorporating moving images, enhancing the concept and adding an extra layer to the overall experience.

Conclude the course with a compelling pitch of your spatial visualization to the audience. Showcase your creations and persuade them with your innovative ideas and concepts.