THE GREAT ANIMAL RESET

THE GREAT ANIMAL RESET is an fictional awareness campaign for Wakker Dier to expose abuses in the food industry, specifically in livestock farming. I do this with a transmedia campaign, with the aim of making people think consciously about their food choices.

My research shows that intensive livestock farming is a major environmental polluter and that there is great animal suffering. People often turn a blind eye to this; that has to change.

Since childhood, I have had a great love for animals and I have noticed the abuses in the livestock industry more and more. The awareness that it is okay for animal products to cost quite a bit more, because otherwise, it will be at the expense of animal welfare, has been completely lost.

dewibuys@gmail.com / 06-27577401 / @dewi.buys

Photographer > Sam van der Sluis (@svdsfvs) 

Models > Mies Beentjes (@miesbeentjes), Ismaël Wijnsma (@ismaelwijnsma), Luke van Veen (@luke.vv)