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Amsterdam

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Schermafbeelding 2024 10 22 om 9 54 48 PM

ACADEMY FOR CREATIVE CONCEPTING

Set design

Set Design focuses on creating a visual world within a thematic context. This module provides insights into translating themes into immersive visual experiences.

You will be introduced to what set design entails and the role it plays across photography, film, television, advertising, events, gaming, and other forms of visual media. Set design is essential for establishing the visual and thematic context of a story in various media. It involves dressing and arranging the set with props and details to evoke the right atmosphere, time period, and place, supporting the story’s aesthetic and thematic elements.

Special attention is given to maintaining authenticity and continuity in the design. Digital techniques and AI are integrated to elevate set design to the next level. As a set designer, you are the connecting factor ensuring every detail is precise. You will learn how to bring a world to life that feels believable and captivates the audience.

Set Design skills are ideal for creative professionals who want to bring thematic concepts to life. Whether for television, film, theater, exhibitions, events, or retail, set design is about crafting spaces that tell a story, evoke a specific mood, and enhance the audience’s experience. It combines creativity with practical feasibility, bringing ideas to life visually and spatially.


All showcased work is by our expert Willemijn Bos.


What you'll learn

1

Visualize themes

2

Applying aesthetic elements

3

Translating into aesthetic elements

4

Composition & proportion

5

Conceptual translation

6

Space visualization

Module structure

IMG 1819

Theme 1

Context & application

In the first week of the Set Design module, we explore the diverse contexts and applications of set design within professional practice. We examine how set design is used across various sectors such as film, theater, and events, and the creative expressions that emerge from these. Additionally, we focus on the role of sustainability in set design, gaining insight into how eco-friendly materials and techniques can be integrated into the design process. This week lays the foundation for a broad understanding of set design and its impact on the creative industry.

Expert

Lidi Bus

Time investment

9 hours (approximately 6 hours of self-study)

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Theme 2

Continuity & authenticity

This theme focuses on ensuring continuity and authenticity within set design. It explores the meaning of these concepts and how they contribute to a cohesive visual experience. Additionally, the role of artificial intelligence (AI) in relation to physical design techniques is discussed. We investigate how AI can be used to enhance design processes and create new possibilities, while also considering the value of traditional, hands-on methods in set design. This theme provides insight into balancing technology and craftsmanship when creating authentic and consistent set designs.

Expert

Lidi Bus & AI expert

Time investment

9 hours (approximately 6 hours of self-study)

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Theme 3

Set design and narrative - metaphors

Telling a story through set design is a powerful tool, especially when metaphors are used to reveal deeper meanings. In this phase of the module, the focus is on developing a visual storyboard, combining your core inspiration with metaphors that enhance the narrative elements. Through this approach, participants learn how visual symbolism and design elements can contribute to a richer, more immersive set design experience, allowing stories to be communicated in a unique and impactful way.

Expert

Lidi Bus

Time investment

9 hours (approximately 6 hours of self-study)

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Theme 4

3D composition

The emphasis is on experimenting with designing 3D spaces visually. The focus lies in creating a cohesive composition where all elements are harmoniously aligned. Through collaborative exercises, participants are challenged to work with foreground and background, storytelling, and the strategic placement of objects. Concepts such as proportion and spatial division are explored, fostering a deep understanding of how visual elements relate to literal space. This hands-on approach encourages creativity and strengthens skills in designing engaging and effective set designs.

Expert

Willemijn Bos

Time investment

9 hours (approximately 6 hours of self-study)

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Theme 5

Set Design Approach

In this phase, you learn how to create a visual narrative centered around a chosen artwork or object that you want to integrate into your final project. You will have the opportunity to translate this into a contemporary 3D interpretation, using various applications such as color, material, digital techniques, and AI. You'll also look into the use of metaphors and props, adding a rich and meaningful layer to your set design.

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Theme 6

Design and Proportions

In this phase, you present your initial set design concept, thus making the steps of your creative process transparent. There is a deeper focus on the proportions of all elements within the set design, helping you gain a better understanding of how these aspects influence and reinforce each other.

Expert

Willemijn Bos

Time investment

9 hours (approximately 6 hours of self-study)

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Theme 7

Esthetic elements

Here, the focus lies on the impact of aesthetic elements such as color, material, texture, light, and pattern on set design. You participate in a group critique of your current concept and experiment with digital adjustments of these aesthetic elements. The use of AI plays an important role in this process, enabling you to create innovative and dynamic designs.

Expert

Willemijn Bos

Time investment

9 hours (approximately 6 hours of self-study)

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Theme 8

Assignment presentation

The module concludes with a presentation of your final set design and 3D environment. This is an opportunity to bring together all the skills and insights you have gained and share your creation, explaining the impact and meaning of your design.

Expert

Willemijn Bos & Lidi Bus

Time investment

9 hours (approximately 6 hours of self-study)

Visual Storytelling is an 8-week module

Target
For whom?

The Set Design module is ideal for both emerging and experienced creatives interested in designing and shaping visual worlds across various media.

Diploma
Diploma

Certificate Set Design

Start
Start date
28-10-25 16-12-25
Days
Course days

Tuesday Evenings | 6:30 PM – 9:30 PM

Time
Time investment

Total: 72 hours (24 hours of class + 48 hours of independent assignments).

Price
Price
€ 1499
Lang
Language

Dutch

Criteria
Participation requirements

Higher education (HBO) degree and/or relevant work experience.

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Our tutors

The Experts Who Bring Creativity to Life

Meet the experts behind our modules, the creative thinkers who make a difference. Their unique blend of vision and craftsmanship empowers you to turn ambitions into reality and take a step forward with every challenge.

Willemijn0095
Een bevlogen conceptdenker die elk project transformeert tot een visueel verhaal dat verwondert.

Willemijn Bos

Foto voor leafleat
Met haar opblaasbare design maakt Lidi een krachtig statement: gemiddeld is simpelweg niet genoeg.

Lidi Bus

Combine Modules That Contribute to Your Success