This week we focus on the first step of Creative Problem Solving: Empathize. As the word suggests, it’s all about empathy – the ability to truly understand and connect with your target audience. We explore the importance of user research and how it contributes to the development of innovative solutions.

We take a closer look at the empathy map as a tool to visualize the perspectives of your audience. You’ll get to know several tools and techniques, and create your own empathy map. This exercise helps you build a deeper connection with your audience and lays a solid foundation for the next phases in the Creative Problem Solving process.

We take a deeper dive into the first phase of Creative Problem Solving: Empathize. This week, we explore effective methods for researching your target audience and introduce various tools for gathering information and testing assumptions.

Through practical exercises, you’ll learn how to uncover valuable insights and truly integrate empathy into your creative process. You’ll develop an interview outline and formulate targeted questions, laying a solid foundation for understanding the needs and emotions of your audience.

The Creative Problem Solving phase ‘Define’ takes center stage. You’ll learn how to identify and approach a creative challenge by clearly articulating the problem or opportunity at hand.

This session provides insight into the use of HMW questions (How Might We), which are essential in the design process. We’ll also focus on developing design principles and defining the impact you aim to achieve with your campaign or solution. This allows you to work with purpose and precision as you begin shaping your creative ideas.

In this session, we focus on step 3 of the Creative Problem Solving process: Ideate. This phase is all about generating a wide range of ideas for your campaign. You’ll explore various techniques and tools that help you think creatively and let your ideas flow. Through hands-on exercises and brainstorming sessions, you’ll learn how to diverge in an open, collaborative environment and come up with innovative solutions together. Get ready for an inspiring session that sparks creativity and opens up new possibilities.

This session focuses on step 4 of the Design Thinking process: Ideate. You'll zoom in on selecting and developing your strongest idea for the campaign. Using tools such as the COCD box and the SCAMPER method, you'll learn how to converge effectively and shape your concept further. Through practical exercises, you'll evaluate and refine your ideas, ultimately crafting a compelling campaign concept ready for implementation.

This week, we take the next step toward prototyping a campaign in lo-fi. You’ll learn how to bring your chosen concept to life using various visualization techniques. We’ll explore how to create moodboards, storyboards, and sketches to clearly capture the essence of your idea.

The goal is to present your concept as visually as possible, laying a strong foundation for further development. Through hands-on exercises, you’ll have the chance to unleash your creativity and experiment with different ways to visually communicate your idea.

This week, we focus on refining and testing your chosen concept for the awareness campaign, both in public spaces and digital channels. You’ll develop a detailed plan that enables the execution of the campaign. During the session, the instructor will provide guidance, offering valuable advice and insights. You’ll learn how to test your concept with your target audience to gather feedback and improve its effectiveness. This hands-on approach allows you to concretize and validate your ideas, preparing you thoroughly to bring your campaign to life.

This week centers on presenting your concept and campaign. You’ll have the opportunity to give a short presentation explaining the choices you made. This session not only provides a platform to share your ideas but also offers valuable feedback from fellow participants and instructors. Based on this input, you’ll refine and optimize your campaign further. Additionally, we focus on presentation skills, teaching you how to communicate your message more effectively and identify areas for improvement. This week helps you strengthen your concept as well as boost your confidence and impact as a presenter.