BIODIVERSITIJD (BIODIVERSITIME) is an fictional exhibition in collaboration with the Dutch Butterfly Conservation and aims to contribute to cherishing the beauty of highly endangered butterfly species in the Netherlands. The campaign will flutter around at every train station in the Netherlands in the summer of 2022.
Biodiversity has declined sharply in recent years. Various factors such as the drainage of wet areas, but also urbanisation and pollution have led to a decline in the past century.
Butterflies are suffering as a result and it is therefore important that people become aware of the fact that we are losing beautiful butterflies. It is important to realise that it is high time to help nature.
Change starts with awareness.
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