Academy for creative concepting
Spatial Visualisation & Experience
In this module, you’ll learn not only how to translate your ideas into visual concepts, but also how to communicate them convincingly. You’ll start by developing a strong narrative and transforming that story into a visual experience that brings the space to life. Guided by experts, you'll discover how to use historical and contextual research to build a concept with real meaning.
You'll explore how to combine aesthetic elements such as color, texture, form, materials, furniture, and lighting to create a powerful and cohesive space. From there, you'll dive into visual materials to find your own direction. How do you translate your concept into concrete visual choices? What do you want to communicate through the space, and how do you bring that to life? We’ll teach you how to first sketch out exactly what you’re looking for — in every detail of the space. Then, you’ll get to work using both physical and digital tools to find the right imagery.
Throughout the module, you'll be introduced to tools for creating your own unique mood images using AI. This helps generate new, inspiring ideas and further refine your designs. You’ll learn not just how to create beautiful visuals, but how to edit and enhance them to fully express your concept.
Finally, we’ll translate your overall concept into a dynamic 3D visualization, applying advanced techniques. The focus will be on using light, shadow, contrast, and depth to convincingly visualize your space.
This module is ideal for creative professionals who want to design and present spaces in an innovative and inspiring way.
All visuals were created by Artemis students.
What you'll learn
Developing a narrative
Combining aesthetic elements
Creating mood images
Translating a concept visually
Using AI
Visualizing spatial experience
Presentation techniques
Course buildup
Theme 1
Research into the history and context of a space
In week 1, you'll dive into a fictional assignment exploring the history and context of the client. Through research, you'll lay the foundation for a well-grounded concept. Based on this research, you'll develop a narrative or storyline—a cohesive story that gives meaning to the subject.
Expert
Joyce Roll
Time investment
9 hours (including approximately 6 hours of self-study)
Theme 2
Effect of aesthetic elements
In week 2, you will gather moods for each space or component based on the developed narrative/storyline. The focus is on aesthetic elements such as materials, colors, shapes, and textures, as well as furniture and lighting. You’ll bring together all the essential elements needed to visually convey your concept powerfully. Hands-on examples will be covered.
Expert
Joyce Roll
Time investment
9 hours (including approximately 6 hours of self-study)
Theme 3
Mood Generation with AI
In week 3, the focus is on further developing the collected images. When specific visual elements cannot be found physically or online, you’ll learn how to use AI to create your own mood images. This technique opens up new possibilities to generate distinctive and inspiring ideas based on the concept, which can then be integrated into the design.
Expert
Jan Reuser & Joyce Roll
Time investment
9 hours (including approximately 6 hours of self-study)
Theme 4
Visualizing the conceptual story
The focus is on translating the conceptual story into a convincing and visually strong presentation. You’ll explore how to build a narrative logically and how to convey it effectively in a visual presentation. Digital moodboards will be created, covering both content and technical execution. All collected aesthetic elements — from materials and colors to shapes and textures — are integrated into a cohesive presentation that powerfully communicates the core of the concept.
Expert
Joyce Roll
Time investment
9 hours (including approximately 6 hours of self-study)
Theme 5
Digital sketch models, 3D visualization, and lighting
You’ll deepen your understanding of various visualization methods to convincingly bring concepts to life. Photoshop and AI will be used hands-on to practice different visualization techniques, with special attention to the impact of shadow and light. By experimenting with contrast, depth, and atmosphere, you’ll explore how these elements contribute to a powerful and realistic visual representation.
Expert
Jan Reuser
Time investment
9 hours (including approximately 6 hours of self-study)
Theme 6
Visual editing techniques
A practical hands-on session where the spatial experience is digitally translated. Working from manual or digital sketch designs, you’ll use advanced Photoshop tools to accurately visualize perspective, materiality, and atmosphere. The focus is on enhancing the spatial impact and refining details for a convincing presentation.
Expert
Jan Reuser
Time investment
9 hours (including approximately 6 hours of self-study)
Theme 7
Visualization to Experience: Fine-tuning and Dynamics
This week focuses on refining and bringing the spatial experience to life. Under expert guidance, the digital visualization is further developed using Photoshop and, where applicable, AI, optimizing light, texture, and detail for the most powerful presentation possible. In the next step, the space gains dynamics through the use of moving images, making the concept even more compelling and adding an extra layer to the experience.
Expert
Jan Reuser
Time investment
9 hours (including approximately 6 hours of self-study)
Our tutors
The experts that bring creativity to life
Meet the experts behind our modules—the creative thinkers who make a difference together. Their unique blend of vision and craftsmanship provides the strength to turn ambitions into reality and to take a step forward with every challenge.
Joyce Roll
