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Maximum of 16 spots

Where?

Amsterdam

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Schermafbeelding 2024 10 22 om 9 54 48 PM

Academy for creative concepting

Set Design

Set Design focuses on creating a visual world within a thematic context. This module offers insights into translating themes into visual experiences.

In this module, you’ll get to know what set design entails and the role it plays in photography, film, television, advertising, events, gaming, and other forms of visual media. Set design is crucial in creating the visual and thematic context of a story across various media. It involves furnishing and dressing the set with props and accessories to establish the right atmosphere, time period, and place, supporting the aesthetic and thematic elements of the narrative.

Special attention is given to ensuring authenticity and continuity in the design. Digital techniques and AI are integrated to elevate set design to the next level. As a set designer, you are the connecting factor, making sure every detail is just right. You’ll learn how to bring a world to life that is believable and captivates the viewer.

Set Design skills are ideal for creative professionals who want to bring thematic concepts to life. Whether it’s television, film, theater, exhibitions, events, or retail, set design is about creating spaces that tell a story, evoke a specific atmosphere, and enhance the audience’s experience. It combines creativity with practical feasibility, bringing ideas to life visually and spatially.

All displayed work is by our expert/instructor Willemijn Bos.

What you'll learn

1

Visualizing Themes

2

Applying Aesthetic Elements

3

Translating into Aesthetic Elements

4

Composition & Proportion

5

Conceptual Translation

6

Spatial Visualization

Course structure

IMG 1819

Theme 1

Context & Application

In the first week of the Set Design module, we explore the diverse contexts and applications of set design within professional practice. We examine how set design is used across various sectors such as film, theater, and events, and the creative expressions that emerge from these fields. Additionally, we focus on the role of sustainability in set design, gaining insights into how eco-friendly materials and techniques can be integrated into the design process. This week lays the foundation for a broad understanding of set design and its impact on the creative industry.

Expert

Lidi Bus 

Time Investment

9 hours (including approximately 6 hours of self-study)

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Theme 2

Continuity & Authenticity

This theme focuses on ensuring continuity and authenticity within set design. It explores the meaning of these concepts and how they contribute to a cohesive visual experience. Additionally, the role of artificial intelligence (AI) is discussed alongside traditional physical design techniques. We examine how AI can be used to enhance design processes and create new possibilities, while also considering the value of conventional, hands-on methods in set design. This theme provides insight into balancing technology and craftsmanship to create authentic and consistent set designs.

Expert

Lidi Bus & AI expert

Time Investment

9 hours (including approximately 6 hours of self-study)

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Theme 3

Set Design and Narrative - Metaphors

Telling a story through set design is a powerful tool, especially when metaphors are used to reveal deeper meanings. In this phase of the module, the focus is on developing a visual storyboard, combining your core inspiration with metaphors that enhance the narrative elements. This approach teaches participants how visual symbolism and elements can contribute to a richer, more immersive experience in set design, enabling stories to be communicated in a unique and impactful way.

Expert

Lidi Bus 

Time Investment

9 hours (including approximately 6 hours of self-study)

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Theme 4

3D Composition

We emphasize on experimenting with shaping 3D spaces visually. The focus is on creating a cohesive composition where all elements are harmoniously aligned. Through collaborative exercises, participants are challenged to work with foreground and background, storytelling, and the strategic placement of objects. Aspects such as proportion and spatial division are addressed, fostering a deep understanding of how visual elements relate to the physical space. This hands-on approach encourages creativity and strengthens skills in designing engaging and effective set designs.

Expert

Willemijn Bos

Time Investment

9 hours (including approximately 6 hours of self-study)

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Theme 5

Set Design Framework

In this phase, you learn how to create a visual narrative centered around a chosen artwork or object that you want to incorporate into your final project. You will have the opportunity to translate this narrative into a contemporary 3D interpretation, using various elements such as color, materials, digital techniques, and AI. Attention is also given to the use of metaphors and props, adding a rich and meaningful layer to your set design.

Expert

Willemijn Bos

Time Investment

9 hours (including approximately 6 hours of self-study)

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Theme 6

Design and Proportions

In this phase, you present your initial set design and make the steps of your creative process transparent. There is a deeper focus on the proportions of all elements within the set design, helping you gain a better understanding of how these aspects influence and enhance each other.

Expert

Willemijn Bos

Time Investment

9 hours (including approximately 6 hours of self-study)

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Theme 7

Aesthetic Elements

This phase focuses on the impact of aesthetic elements such as color, material, texture, light, and pattern in set design. You participate in a group discussion about your current concept and experiment with digital adjustments of these aesthetic elements. The use of AI plays an important role, enabling you to create innovative and dynamic designs.

Expert

Willemijn Bos

Time Investment

9 hours (including approximately 6 hours of self-study)

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Theme 8

Assignment Presentation

The module concludes with a presentation of your final set design and 3D environment. This is an opportunity to bring together all the skills and insights you've gained and share your creation, explaining the impact and meaning of your design.

Expert

Lidi Bus & Willemijn Bos

Time Investment

9 hours (including approximately 6 hours of self-study)

Our tutors

The experts that bring creativity to life

Meet the experts behind our modules—the creative thinkers who make a difference together. Their unique blend of vision and craftsmanship provides the strength to realize ambitions and take a step forward with every challenge.

Willemijn0095
Een bevlogen conceptdenker die elk project transformeert tot een visueel verhaal dat verwondert.

Willemijn Bos

Foto voor leafleat
Met haar opblaasbare design maakt Lidi een krachtig statement: gemiddeld is simpelweg niet genoeg.

Lidi Bus

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