This week, we focus on the first step of Creative Problem Solving: Empathize. As the name suggests, it’s about empathy—understanding and connecting with your target audience. We explore the importance of audience research and learn how it contributes to developing innovative solutions.

We take a closer look at the empathy map as a tool to visualize your audience’s perspectives. You’ll get to know various tools and create your own empathy map, helping you build a deeper connection with your target group. This forms a solid foundation for the next steps in the Creative Problem Solving process.

We dive deeper into the first step of Creative Problem Solving: Empathize. We discuss effective methods to research your target audience and introduce various tools to gather information and test assumptions.

Through practical exercises, you’ll learn how to gain valuable insights and integrate the essence of empathy into your process. You’ll develop an interview plan and formulate targeted questions, laying a solid foundation for understanding the needs and emotions of your audience.

The Define phase of the Creative Problem Solving process takes center stage. You’ll learn how to identify and tackle a creative challenge by clearly defining the problem or issue at hand.

This lesson provides insight into using HMW (How Might We) questions, which are crucial for the design process. We also focus on establishing design principles and the impact you want to achieve with your campaign or solution, so you can work on your creative ideas in a focused and effective way.

This lesson focuses on step 3 of the Creative Problem Solving process: Ideate. This phase is all about generating a wide range of ideas for your campaign. You’ll learn various techniques and tools that help you think creatively and let your ideas flow. Through practical exercises and brainstorming sessions, you’ll discover how to diverge openly and collaborate with others to come up with innovative solutions. Get ready for an inspiring session that sparks your creativity and explores new possibilities.

This week, we focus on step 4 of the Creative Problem Solving process, Ideate. Here, you concentrate on selecting and deepening your best idea for the campaign. You’ll learn how to use tools like the COCD box and the SCAMPER method to effectively converge and further develop your concept. Through practical exercises, you’ll have the opportunity to critically evaluate and refine your ideas, resulting in a strong creative concept ready for implementation.

This week we take the step toward prototyping a campaign in lo-fi. You’ll learn how to bring your chosen concept to life using various visualization techniques. We dive into creating mood boards, storyboards, and sketches, which help you clearly capture the essence of your idea.

The goal is to present the concept as visually as possible, laying a strong foundation for further development. During practical exercises, you’ll have the chance to unleash your creativity and experiment with different ways to visually communicate your idea.

This week focuses on refining and testing your chosen concept for the awareness campaign, both in public spaces and digitally. You will develop a detailed plan that enables the campaign’s execution. During the class, the instructor will guide you and provide valuable advice and insights. You’ll learn how to test your concept with the target audience to gather feedback and improve its effectiveness. This hands-on approach allows you to solidify and validate your ideas, preparing you well to bring your campaign into practice.

This week centers on presenting your concept and campaign. You’ll have the opportunity to deliver a short presentation explaining the choices you made. This session not only provides a platform to share your ideas but also allows for valuable feedback from fellow participants and instructors. Based on this input, you’ll refine and optimize your campaign further. Additionally, we focus on presentation skills, helping you learn how to communicate your message more effectively and identify areas for improvement. This week will help you strengthen your concept as well as boost your confidence and impact as a presenter.